Case Study

Arts Centre Relocation – Feasibility Study

Introduction

As part of a broader strategic vision to enhance cultural tourism and community engagement, a local government aimed to revitalise a key precinct and strengthen its arts and cultural offerings. A major component of this plan involved the redevelopment of a historic town hall into a multi-arts presentation venue and exhibition space. This transformation was envisioned to improve visibility for local arts and cultural activities while addressing limitations faced by the existing community arts centre. To support this initiative, a comprehensive feasibility study was undertaken to assess the potential relocation of the arts centre, explore sustainable operational models, and clarify its role in supporting the broader arts and cultural sector.

Situation

The existing arts centre had long served as a central hub for community arts activity. However, limitations in its current facilities were impacting its ability to fully realise its potential as a driver of cultural engagement and tourism. Meanwhile, the historic town hall presented an opportunity to serve as a high-profile arts and cultural venue, offering:

Greater visibility and accessibility within the revitalised precinct.
Expanded capacity for exhibitions and performance events.
Improved infrastructure to enhance visitor experience and programming.

The local government needed to determine the best approach for integrating both venues while ensuring financial sustainability and maximising community benefit. This required a clear understanding of operational and governance frameworks to support the long-term success of the arts sector.

Solution

The feasibility study involved a multi-faceted approach, including:

Stakeholder Consultation – Engaging with local government leadership, arts centre staff, and sector representatives to understand priorities and concerns.
Sector Analysis – Reviewing the regional arts landscape to identify opportunities for growth and collaboration.
Comparative Case Studies – Examining successful arts facility models across Australia to uncover best practices.
Multi-Criteria Analysis – Evaluating options for sustainability, governance, and community outcomes to determine the most viable path forward.

Outcome

The feasibility study delivered key insights and strategic recommendations, including:

Clarified Role of the Arts Centre – Defined pathways for how the centre could continue to support and enhance the local arts sector while integrating with the redeveloped town hall.
Sustainable Operational Models – Clear options for governance, financial viability, and operational efficiency to guide the management of both venues.
Strategic Roadmap – A detailed implementation plan ensuring alignment with community and stakeholder priorities.
Enhanced Cultural Impact – A vision for the town hall as a premier multi-arts venue, driving cultural tourism, increasing visibility for local artists, and delivering significant community and economic benefits.

Through a collaborative and evidence-based approach, the local government is now well-positioned to revitalise its arts and cultural facilities, supporting a vibrant and sustainable future for the region’s creative industries.