Case Study

Business Plan for Craft Brewery Wholesale Expansion

Introduction

A well-established craft brewery in Western Australia had built strong demand for its premium beer range, produced at a small facility co-located with its hospitality venue. As wholesale partnerships and venue sales continued to grow, the business recognised the need to expand production capacity but faced space constraints at its existing site.

Situation

The business-savvy leadership team identified a suitable location nearby and began scoping the construction of a new brewery. While they had an initial understanding of the financial implications, they sought expert support to consolidate their expansion concept into a robust business plan—one that would provide confidence to internal stakeholders and demonstrate viability to potential lenders.

Solution

Partnering with a local finance broker, BlueSalt Consulting collaborated with the brewery’s leadership team to develop a comprehensive business plan. This process included:

Defining the vision and operational framework for the new facility.
Conducting full financial modelling to assess and demonstrate project viability.
Facilitating risk and opportunity workshops to ensure the business was well-prepared for the expansion.

The resulting business plan was both detailed and actionable, offering a clear roadmap for growth while addressing key financial and operational considerations.