Case Study

Business Plan for Premium Beverage Manufacturer


This premium Margaret River beverage brand had many years of solid performance behind it, but the owners were ready to take their business to the next level and knew they needed expert guidance to shape their plans and identify a strategic way forward.

Business Consultants

Ready to grow and seize new opportunities

With a reputation for practical solutions and pragmatic advice, Anna Dixon Consulting (now Blue Salt Consulting) were first engaged to provide a business plan to support the business’s long-term outlook. Our team immersed ourselves into the business, taking the time to carefully listen and gain a deep understanding of its current position and where it needed to be.

In shaping the business plan, it was apparent the business needed a plan to bring to life their vision for an expansion project, but also guidance reimagining their brand and leveraging digital tools to support their business’ evolution.


Comprehensive Business Plan

To support our client deeply understand the landscape they were operating in, and carefully map out their expansion project, we prepared a detailed business plan. We drew on our access to detailed industry bench-marking information, trends and risks, along with specific research into competitor activity to ensure our client’s offering stood out from the crowded market place.

This detailed document, in combination with comprehensive financials prepared by one of our partner providers, allowed our client to confidently move forward and secure bank finance.

Complementing the formal business plan was a detailed Action Plan that clearly spelt out each the key steps for the business to take.

Digital Strategy

We began by conducting a thorough analysis of the company’s existing digital presence. Based on the insights gathered, our team developed a comprehensive digital strategy specifically tailored for this client’s needs. This incorporated structured advice, practical solutions and carefully considered recommendations around website improvements, multi-channel marketing and branding.

Business Consultants

With business plan and finance in place, our client is now working through the key actions we identified during our process of working together. We are excited to reveal the first stage of the rebrand has now been complete. Our client worked with a design agency to create a refreshing new look that is sure to impress. We look forward to seeing the next stages unfold.

Project Showcase

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