Communicating Value, Demystifying the Process
We worked with this client to develop a clear understanding of their proposition and its value to schools. Having shaped this concept, we drew on our communication and storytelling skills to prepare a compelling pitch document suitable for professional printing and electronic distribution.
Our communications approach involved teasing out the services provided and the opportunities available for local students, and understanding perceptions of the program held by school representatives.
It became apparent to our team that a promotional booklet, with key messaging specifically targeting local schools would assist Gold Educational Tours to achieve their aims and demystify the process for schools considering hosting international students.